The six faces of a shell element are defined as the positive 1 face, negative 1 face, positive 2 face, negative 2 face, positive 3 face and negative 3 face as shown in the figure below. In this definition the numbers 1, 2 and 3 correspond to the local axes of the shell element. The positive 1 face of the element is the face that is perpendicular to the 1-axis of the element whose outward normal (pointing away from the element) is in the positive 1-axis direction. The negative 1 face of the element is a face that is perpendicular to the 1-axis of the element whose outward normal (pointing away from the element) is in the negative 1-axis direction. The other faces have similar definitions.
Note that the positive 3 face is sometimes called the top of the shell element in SAP2000, particularly in the output, and the negative 3 face is called the bottom of the shell element.